Shawn Zanotti is the CEO and Founder of Exact Publicity. She’s also an author of Top Ten PR Tips, Embracing the Rock in Your Journey and co-author of the best selling book entitled, Shift. Her platform is based on self love and care, mindful thinking for advancement, and the power of self control. Shawn is also the host of “The Journey Told” podcast which features celebrity athletes, entertainers and entrepreneurs who talk about their journey and pivot in life. In addition, Shawn is a TV producer and writer.
Shawn is a broadcast journalist at heart and began her career as a TV News Anchor and Reporter for many years in various markets. She currently serves as a TV host, spokesperson for various brands, and the host of the podcast, “A Journey Told” Shawn chose to expand her media knowledge by pursuing an entrepreneurial venture and founded Exact Publicity more than 13 years ago. She noticed a gap between the role of an involved publicist and the client. She also noticed the need to offer publicity—let’s face it, every business, person or idea for that matter needs PR. Shawn runs the company to ensure it is superior! She works closely with client accounts to enforce branding, accountability and accuracy. She’s a firm believer that success relies heavily on the clients’ success. Shawn focuses on intricate brand development, media training, damage control and prevention, and more. Her vision and determination makes for an environment where clients find family-attention to career assistance and guidance. Shawn’s success story is built upon wholehearted commitment and attention to detail. She is one of the very few successful females in an aggressive, male- dominated industry.
Exact Publicity provides the highest quality service for clients seeking marketing, public relations, event planning, management and charity work. Exact specializes and delivers success in a wide variety of service areas, including: Public Relations, Branding and Endorsements, Integrated Marketing, Celebrity Representation, Charitable Foundations, Social Media Content Creation/Management and Media Training.
Shawn focuses on building brands and bottom lines through strategic programs with measurable results, to maximize clients’ return on investments. She is nationally renowned for creativity, placement success, superb writing and media reach. Exact’s clientele run the gamut from sports, entertainment, business-to-business, non-profit and marketing assignments. She is known as a premier damage control and branding agency.
Shawn sits on the board for NBC Chicago and is a member of the National Association of Black Journalists. She attended Hampton University for undergrad and majored in Broadcast Communications. Shawn also attended Tuck School’s Building a High-Performing Minority Business program on the Tuck campus at Dartmouth College in Hanover, New Hampshire. Shawn is a mother and believes motherhood is her biggest joy!